Did I mention

that the other purpose of this blog is to educate. As you drive down the road or interstate note how many signs just can't be read simply because the letters are just to small - other factors such as color and fonts will be covered later. Here is a visibility table based upon information provided by the Pennsylvania Transportation Institute, Penn Sate University and the United States Sign Council (USSC) 1998

VIEWING DISTANCE MINIMUM LETTER HEIGHT

• 100 ft. 4"
• 250 ft. 10"
• 360 ft. (city block) 16"
• 500 ft. 22"
• 750 ft. 33"
• 1,000 ft. 43"
• 1,320 ft 57"

A business can waste large sums of money on signs that just don't provide any R.O.I. and often times sign companies will simply make and install the requested sign without any real consultation with the customer. Whether it's a road sign with an illegible font, or the key message on a full body wrap lost in the clutter it's important to choose a sign company that understands how to communicate your message with clarity and impact.