Digital Signage My Way...

This overlay helps the client visualize the end result

DIGITAL SIGNAGE

The LED Digital Reader Board marries existing on-premise signage with an “Electronic Message Center” to provide precise audience targeting and business recognition. The regular on-premise sign says “WHO” and the Digital Reader Board says “What”.

Why use digital signage?

• Digital signage is dynamic, possessing the ability to change the message instantly – Vehicle Safety Inspections now due or breakfast special in the morning followed by lunch then dinner
• Digital signage can bring about quick and measurable data – if a message produces little or no affect change the message
• A Digital Reader Board can become a landmark in the community with people looking to the sign on a regular basis for local information – High School Football scores, Welcome and Congratulation messages, urgent public announcements, time and temp
• Your message will never be out-dated, irrelevant or old and faded
• Your Digital Reader Board works 24 hours per day, never needs a raise, a day-off or a vacation
• The advertising speaks directly to potential customers
• The Digital Reader Board creates “Brand Recognition” for your physical location
• Compared to other forms of media (print, radio, television) your reader board is a one time expense that you own and can be used for many years. The cost per impression is very competitive:

o Newspaper - $7.39 for 1,000 exposures with-in a 10 mile radius
o Television - $6.26 for 1,000 exposures
o Digital Reader Board – about $0.45 per 1,000 exposures over 10 years assuming an equipment cost of $30,000 with electricity at .07 KWH and a daily traffic count of 20,000 vehicles


• According to the U.S. Small Business Administration on-premise digital reader boards increase sales from on average 25% to 125%


What equipment should I use?

• There are many choices of manufacturers in the Digital Reader Board business with a large spread in price and quality
• The market has been saturated with poorly made foreign equipment (bin 3 and 4) with many businesses choosing price over quality
• The foreign board manufactures often leave the end user handling the logistics of permitting, structural analysis and certification, electrical needs as well as installation
• Infinity Signs is a Authorized dealer for DCI, a 38 year old company located in Rowlett, Texas

o DCI, Inc. is a U.S. based company that produces Digital Reader Boards in the U.S.
o DCI equipment uses proprietary diodes with a pixel brightness of 16,200 NITS
o The CineVision line produces 1.15 Quintillion Color Shades
o DCI does not use virtual resolutions, all stated resolutions are real
o 160 dg viewing angle, Text, Time and Temp
o Power supplies are over built heavy duty units
o Custom configured laptop or desktop PC
o Desktop control software
o Wireless and Internet control options
o Animation Library
o Free custom graphics (5)
o Installation overseen by an on-site factory representative
o Two days of on-site training
o Five Year parts and labor warranty

Who does the install?


• Infinity Signs provides a turn-key solution handling all of the following details:


o Review of all state and local ordinances related to the project including permitting fees
and communicate with property management if applicable
o If needed a structural analysis and certification
o Complete site survey for retrofit or new installation including all physical measurements
o Analysis related to highway, street and pedestrian visibility to determine the correct size and type of sign for optimum effectiveness
o Review required electrical needs for the sign and develop a plan for getting the power to the sign. Infinity has a Master Sign Electrician on staff.
o Determine hardware and equipment (cranes, lifts and etc.) needed to install the sign.
o Develop a time line with a target date for installation
o Consult with the customer on their five free graphics designs and submit to DCI for production
o Order the panels from DCI, Inc.
o Assure all needed supplies, hardware, paint, tools and etc are in-stock or ordered
o Receive and transport the panels to the install site
o Supervise the actual install co-coordinating with the DCI Rep for turn on
o Work with the DCI Rep on training the customer in the use of the desktop software

 
For a free consult e-mail me at allan@infinitysigns.biz