Monday, November 22, 2010

A business with no sign is a sign of no business...

Signage is the least expensive, yet most effective, form of advertising for independent and national retail businesses.


You pay for the sign once and it works for you 24 hours a day, 7 days a week for years. Use of other media requires paying month after month and you never have the benefit of ownership. You also have no assurance that you're reaching potential customers.


From a business owner's perspective, a sign should not be viewed as an expense, but as a capital investment. When you factor in your return on investment, signs are not expensive. An effective sign will most likely pay for itself many times over.


The price for signage will vary greatly depending upon the size, design, style, manufacturer, and mounting type.


The "US Small Business Administration” says...

An effective on-premise sign is a critical component of visibility, and the sign should receive the same careful attention as these other components. Without a properly designed and placed on-premise business sign, a commercial site cannot function at its full economic potential.

For a comprehensive evaluation of your signage needs contact us at  allan@infinitysigns.biz or call 972 423-2594.

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