Do you want Famous Amos Cookies or just plain cookies?

We see this thing, this crazy kind of thing, at least to a sign guy and advertising folks, a business that has no identity such as a sign reading DONUTS, CLEANERS, DELI, COIN WASH, BUFFET, DENTIST or some other generic term describing just the core of what the business does. So does that suggest a more descriptive name has no value. If we ascribe to this notion then Frosties would just "frozen mixing powder" and Coca-Cola would be just a "coke" and Famous Amos Cookies would be, well just "cookies".  Imagine you are with a friend and you want to get some donuts would it not be easier and a bit more comfortable to suggest we go to "Annie's Corner Donut Shop" than to just… well you get my point. Consider the benefits of going to Sparkle Cleaners or Jason’s Deli or Bright Smile Dentistry. At Infinity Signs we can not only build you a sign we can help create an entire business identity. See us at http://www.infinitysigns.biz/ or e-mail me at allan@infinitysigns.biz for more details. We are happy to work for you and with you!  Ohh and BTW I am going to pick-up some "Kentucky Fried" on my way home...